Strategy & Content Delivery
VPCG’s calling is to deliver high-end creative through the amalgamation of different media platforms in order to meet your needs.
VPCG works with its clients to develop research-led strategies that will achieve their communications and business goals. We craft convincing narratives and focused messaging which we use to create compelling content.
We deliver this content on various platforms to inform and persuade the audiences that matter, from employees, customers and regulators, to the media and influencers around the world.
Keeping Zimbabwe’s Brands Thriving
Creativity. Passion. Determination. Meaning
We offer a host of services helping our clients realise their brands fullest potentials.
Brand Crafting
This is one of the greatest and most effective forms of marketing communication used to encourage and educate an audience. We prefer to think of advertising as storytelling. From the big award won, to the shovel in the ground, to profiling that key executive, we will take a holistic approach to advertising strategy before we even start the creative process.
Annual Media Planning | Campaign Development | Video Production Strategy | TV, Radio, Print Placement
The art of engagement
The formal practice of what is now commonly referred to as public relations dates to the early 20th century and the original ad men of NYC’s Madison Avenue. At Client-VPCG, public relations will be a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Simple and straightforward, we will focus on the basic concept of PR.
Strategic Partnerships | Crisis Communication Management | Corporate Social Responsibility (CSR) | Relationship Cultivation | Government Relations
The art of swaying the masses
Whilst most define this as social media we have a more rounded approach to digital strategy for us it is the starting point to determinate action, choices, investments, and future scenarios. This permits our clients to determine and formalize the best Internet strategy to adopt, the goals and the actions to start, from the services we offer:
Global Market Scenario | Target and Market | Performance analysis | Touchpoint analysis | Evaluation of the competitive pressure | Swot Analysis | Short, medium and long-term Insight | Resources and budget allocation | Evaluation of marketing mix | Control and evaluation tools